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When you’re selling a home, the single most important thing to you is to, well – get it sold! So what is the most effective way to make it happen? It turns out that in a study conducted by the California Association of Realtors it was revealed that a very surprisingly low number of homes actually sell based on an open house. Equally as low results come from homes that are marketed online. And while a For Sale sign may generate interest, the chances of that home selling directly as a result of that sign are only as little as 4% compared to other things.
So what IS the biggest method of achieving home selling success? Believe it or not, it all lies in the hands of real estate agents. Breaking down the statistics a bit, 3% of homes sell because of an open house, 4% due to street level signage and 13% of sales come from the Internet.
The overwhelming number of home sales stem from real estate agents – and in our case, particularly those in other companies. Unless an agent shows the property and puts it on their tour of homes for their buyer clients, there is a good chance the buyer(s) will not see the home.
That’s why we make an extra effort to market our homes to all the other Realtors® in the area. We know that the key to successfully selling the home to the right buyer is making sure the home is shown to the right buyer. And when agents show properties, it’s important that they show well and are set up nicely, in a way that is attractive and welcoming.
Additionally, we do whatever we can to make the process as easy and enjoyable as possible for the other agents and we price our properties well to begin with. This teamwork is a great example of how powerful the MLS works!
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